Hello I’m Bob Mollema. A Dutch ¬†illustrator, designer and art director. Translating your story into original and outstanding visuals.

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Moersleutel Craft Brewery Beercans

I designed a series of 12 beer labels. Over the year 2023, these labels will appear on cans.

In my work, I am very much involved with polytheistic pre-Christian religions. The deeper I dive into it, the more I see that the stories are allegories and personifications of forces in nature and the range of human emotions. There is a material connection between those stories. Monotheism has Christianized all this excellent stuff and tied it to a god outside of nature. A god who seemingly made us in his image. That is where the disruption between man and nature comes from.

For this series, I combined and tied together various mythological representations. I derived the style from the often naive (in a positive sense) style of archaic peoples: flat and humble! In this way, I try to resurrect the bridge between man and nature. I am pleased that Moersleutel Craft Brewery supports me in this mission!

Client:

Moersleutel Craft Brewery

Technique:

Coloured Pencil

Category: