Hello I’m Bob Mollema. A Dutch ¬†illustrator, designer and art director. Translating your story into original and outstanding visuals.

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Twynstra Gudde: Dominante Logica

I have made illustrations for an essay by Sander Merkus. His piece is about technological developments in the healthcare industry that are being pushed onto the work floor by developers.

My idea was to respond to employees who have no idea how to cash in on this new technology. I have drawn someone who has been completely run over with all kinds of devices around him, which he does not understand the function of. In addition, employees also protect their old routines. That is why you also see a shape box that is attacked by inappropriate shapes.

Client:

Twynstra Gudde

Category: