The owners of the famous Utrecht based café ‘De Zaak’ started a new café called ‘Fier’. A new, freshly brewed vervain beer came along with the opening of Fier.
Fier is located in an old fireman department which gave me and the owner the idea to call it ‘Tadu’. In Dutch Tadu resembles the sound of a firetruck. This gave immediate starting points for a concept. I used my graphic design and illustrator skills to reach this symbiose of abstract shapes, illustrations and typography.