Hello I’m Bob Mollema. A Dutch ¬†illustrator, designer and art director. Translating your story into original and outstanding visuals.


Reputations – Five Personas

For the company Reputations Content & Marketing from Leusden, the Netherlands, I developed five personas for one of their customers. This was an interesting assignment for me because it touched my corporate side. This assignment was not so much about a creative explosion, but rather about an accurate visual description of the different personas.

Before the job I received a description of the different people, how they lived and what they liked to do. Here you can see how I did it.

Check Reputations out here


Reputations Content & Marketing


Pencil and digital colouring